Beth Bresnahan was named Executive Director of the DC Lottery on January 8, 2018. She brings to the position two decades of experience leading the marketing, communications and business strategies of public sector and privately-held organizations, including a successful track record at the Massachusetts State Lottery.
For four-and-a-half years, Beth played an integral role on an executive management team at the Massachusetts State Lottery that brought the organization to new levels of success. First, as Assistant Executive Director and later as Executive Director, she worked to enhance the lottery’s marketing programs, evaluate and revamp existing games, develop and launch new game offerings, draft policy and legislation, and to implement greater operational efficiencies that produced four-consecutive years of record-breaking sales—including the organization’s first time breaking the $5 billion sales mark—and the four-highest years of lottery net profit in Massachusetts.
Beth left the Massachusetts State Lottery in 2015 to lead operations of her hometown newspaper, The Daily Item. As CEO of Essex Media Group, she helped the company evolve from a single, six-day-a-week newspaper into a full-blown media company offering eight publications distributed across Massachusetts’ North Shore region. Her previous marketing and communications work also includes serving as strategic consultant for multiple top-tier brands including BJ’s Wholesale Club, the Boston Red Sox, Citizens Financial Group, the NHL Players Association and Wynn Resorts, as well as Communications Director for the Massachusetts Lottery.
Beth earned a Bachelor of Arts degree in Communications from the University of Massachusetts Amherst and also attended Salem State College.