In April 2015, Tracey Cohen was appointed as the Interim Executive Director of the DC Lottery, rated among the top ten lotteries in the nation by an independent best practices study conducted in 2016. With expertise in business development, marketing, strategic planning, successful multi-disciplinary team management and project delivery, Tracey assumed the post of Interim Executive Director, marking the latest achievement in a decorated lottery career that has spanned over 15 years.
Tracey oversees a $220 million enterprise, whose mission is to provide revenue generating entertainment through the sale of innovative lottery products and promotions that directly benefit the residents and the economic vitality of the District of Columbia. Prior to her appointment as Interim Executive Director, she served as the agency’s Chief Operating Officer. A post she held since 2010. Tracey’s oversight and management of the day-to-day operations transitioned the agency from the most antiquated gaming system in North America to its present state-of-the-art platform. In her first year, the agency saw record-breaking instant ticket sales, launched its first-ever million-dollar DC Scratcher, and welcomed Mega Millions—the nation’s biggest jackpot game—to its product line, contributing another $1.2 million in revenue. Other achievements include launching the Lucky Lottery Mobile and the opening of the Official DC Lottery store in Union Station, the first of its kind in a major transportation and retail hub within the United States.
Tracey forged her lottery career at the Maryland State Lottery, where for ten years she introduced new games, developed successful promotional strategies, managed online and instant product lines and brokered major strategic branding partnerships with professional football and baseball teams. Several times during her lottery tenure, Tracey has achieved national industry recognition from the North American Association of State and Provincial Lotteries for successful and innovative lottery product launches, received LaFleur's Magazine's Women in Leadership Award, the Distinguished Service Award from the District of Columbia's Office of the Chief Financial Officer, and most recently named recipient of the Public Gaming Research Institute's Major Peter J. O'Connell Lottery Industry Lifetime Achievement Award.
Prior to the Maryland State Lottery, Tracey was the Director of Marketing and Public Relations for the Restaurant Association of Maryland. She began her career as an Assistant Account Executive at Trahan, Burden and Charles, an advertising and public relations firm. Her clients included several Harrah’s Casino and Riverboat properties, The Baltimore Sun Newspaper, and Provident Bank.
Tracey has a Master of Public and International Affairs degree from the University of Pittsburgh, where she also received her Bachelor of Arts degree. Other noted accomplishments are as follows: La Fleur’s Women in Leadership Award (2013) and OCFO (Office of the Chief Financial Officer) Distinguished Service Award (2012).